1.0 Brand Identity
Company Description & Visual Vision
A Plate for me is a vegan meal prepping service focused on delivering healthy, vegan food options and educating the target market on the health benefits of mindful meals.
Prior to the corporate branding ideation process, conceptualization of style scapes was imperative to guide the creation process.
Stylescape 1
Stylescape 2
Logo Conceptualization & Design
Client specifications included:
- Reference to the style scapes created, borrowing elements of typography, color and layout.
- Minimalism and simplicity in form.
- Reference to the plant-based philosophy of the company
Initial logo hand drawn sketches (conceptualization)
Symbol Construction Process (Digital sketches)
Brand patterns drawn from the logo symbol
The Company Style Guide
Logo Application
2.0 Website UI Design
After finalizing the corporate identity, the next step was to design the User Interface for the company website. This website would visually embody the corporate branding, incorporating the same principles of minimalism, simplicity, and a strong focus on user-centered design.
The primary call to action for the website was to encourage users to sign up for meal plans and place orders, and this focus was consistently applied across the entire site.
Video of Website UI Navigation
Home page & About Us page (detailing the company mission)
Nutritional Consultation Booking page & FAQs page
The meal plan pages were a crucial part of the website, serving as the main destination for users interested in ordering meals and signing up for plans. These pages were thoughtfully designed to be user-friendly while also meeting the company’s needs efficiently.
Log In, Sign Up & Sign In pages
Weekly Menu & Meal Plan pages
Product explanation & Checkout